Do it in 30 days, not 30 weeks.

Tell us your idea. We give you the exact playbook: what to do, in what order, how much it costs, which tools to use. No guesswork. No Googling. Just execute.

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Step 2 of 5
What type of business are you starting?
E-commerce (sell physical products)
Service business (freelance, agency, consulting)
Digital products (courses, templates, SaaS)
Content / Creator business
5.5M
New US businesses filed yearly
90%
Of business plans fail in execution
$500-5K
Typical first-time budget

Three questions. One complete playbook.

01

Tell us your idea

Answer a short wizard about your product type, budget range, and timeline. No jargon, no business school vocabulary. Just plain questions.

02

Get your playbook

Receive a personalized launch plan with every step mapped out: business registration, platform setup, payments, marketing, and more. Each step includes cost estimates and vendor recommendations.

03

Execute and track

Work through your checklist at your own pace. Watch your progress bar fill up. Know your running total. Launch with confidence, not guesswork.

Everything a first-time founder needs.

Not another business plan template. An actual execution engine for getting your business off the ground.

🧭

Launch Wizard

Answer a few questions and get a tailored plan with phases, milestones, and dependencies. Built for your specific business type and budget.

Smart Checklist

Step-by-step tasks with contextual tips and cost estimates. Register your business, pick a platform, set up payments, source products. All in order.

💡

Vendor Recommendations

Curated tool and service suggestions based on your budget and business type. "For a $500 clothing brand, start with Shopify Starter + Printful."

💰

Cost Calculator

Real-time running total of your estimated startup costs. Make decisions and instantly see how they affect your budget. No spreadsheets needed.

Other tools give you a plan.
We give you a playbook.

A plan is a document. A playbook is how you actually get it done.

Other tools

  • Generic templates that don't fit your business
  • Tells you WHAT to do, not HOW or in what order
  • No cost estimates — you figure that out yourself
  • No vendor recommendations — more Googling ahead
  • A document you'll never open again after day one

Hey Launch Plan

  • Tailored to your exact business type and budget
  • Step-by-step execution: what to do, in what order
  • Real cost estimates at every step — no surprises
  • Curated vendor picks based on your budget
  • A live checklist you actually work through to done

Other tools give you a plan.

We give you a playbook.

Start free. Unlock when you're ready.

Free

$0
  • Complete the launch wizard
  • See your plan overview
  • Basic cost total
  • Vendor names hidden
  • Execution details hidden
  • Cost breakdown hidden
Get Your Playbook →

Pro

$8 one-time
  • Full launch wizard
  • Personalized vendor recs
  • Detailed cost breakdown
  • Step-by-step execution guide
  • Progress dashboard
  • Export your plan
Get Your Playbook →

Stop planning. Start executing.

90% of business plans fail in execution. Hey Launch Plan fixes that — a personalized playbook that takes you from idea to open-for-business, step by step.

Get Your Playbook →

No credit card required  ·  Free to start